Say hello to the new beneficial ingredient for health, wellness and beauty: mushrooms. These adaptogenic ingredients have been used in Chinese and Ayurvedic medicine for thousands of years and are currently making the rounds as skin and hair care superstars. Celebrated for their ability to improve overall skin and hair health and youthfulness.
Introducing Snow Mushroom~
Snow Mushroom - or tremella fuciformis - is a tropical mushroom found growing on hardwood logs after heavy rainfall. This gelatinous mushroom has been used for thousands of years in Chinese medicine for its ability to provide deep and long-lasting hydration. This fungus maintains superior water retention capacity and is able to efficiently moisturize hair. It is a plant-based alternative to hyaluronic acid. Its softness makes it also a natural alternative to silicones. This mushroom locks in moisture holding 500x its weight. What this means in hair care~
Using this botanical mushroom in hair products makes it a “super-humectant" drawing in hydration to hair strands. This extract forms a light film over hair strands, sealing in hydration thus helping to maintain the integrity of hair. Because it is a natural alternative to silicones, it leaves hair silky and shiny~ naturally. I've incorporated Snow Mushroom into the Hair Repair DeFrizz + Heat Protector. This hair tonic will fortify strands, keeping frizz at bay while protecting your tresses from heat. The blend of botanicals (including aloe, linseed and quinoa) repair dryness and brittleness, resulting in shinier, more luxurious hair.
This ingredient is new to the natural skin and hair market. Very few companies utilize Snow Mushroom in Hair Care~ making this product super unique :)
Are you ready to update your hair care routine? Find this product and more at Luminous Rose.